jade
Love the macarons from here! Faith and Isabelle were super helpful. The boss there is also very knowledgeable and generous.
Location: Level 1, Unit Number #01-52
Quality products and services
Sugarsmith at East Village represents a delightful fusion of artisanal pastry craftsmanship and whimsical Japanese pop culture, specializing in handcrafted gourmet macarons that combine traditional French techniques with innovative flavor profiles and adorable Sanrio character designs. This boutique pastry shop distinguishes itself in Singapore's competitive dessert landscape by offering macarons that are 30% less sweet than conventional varieties, making them perfect for customers who appreciate refined sweetness levels while maintaining the authentic texture and taste that defines premium French macarons. The bakery's unique approach to combining high-quality ingredients with cute character themes appeals to both serious macaron enthusiasts and fans of Japanese kawaii culture, creating a distinctive niche that celebrates both culinary excellence and playful creativity in every carefully crafted piece.
The specialty menu at Sugarsmith centers around their signature handmade gourmet macarons featuring real flavors and charming Sanrio designs that transform these classic French confections into delightful gifts and personal treats. Their innovative "Build Your Own Box" option allows customers to create personalized assortments with a minimum of 8 pieces, choosing from an array of flavors that showcase both traditional macaron varieties and creative seasonal offerings that highlight quality ingredients and expert craftsmanship. Each macaron reflects their commitment to authentic taste through reduced sugar content that allows the natural flavors to shine, while the precise attention to texture ensures the perfect balance of crispy shells and smooth, flavorful ganache fillings. The bakery's focus on real flavors rather than artificial additives demonstrates their dedication to quality, while the Sanrio character designs add an element of joy and whimsy that makes each macaron a small work of edible art perfect for gifting or personal indulgence.
Conveniently located at #01-52 East Village (430 Upper Changi Road, Singapore 487048), Sugarsmith operates as both a pickup location for local customers and a delivery service throughout Singapore, with delivery available for $10 while pickup remains complimentary for those who prefer to collect their orders in person. The bakery's strategic position within East Village's vibrant retail environment makes it easily accessible for residents of the Bedok area and visitors exploring the mall's diverse offerings, while their delivery service ensures that customers throughout Singapore can enjoy these artisanal treats without geographical limitations. Whether seeking special occasion gifts, unique party favors, or simply wanting to treat yourself to premium macarons that combine French pastry tradition with Japanese cuteness culture, Sugarsmith provides a memorable dessert experience that celebrates both technical excellence and creative design, making every purchase a delightful encounter with artisanal quality and whimsical charm.
Based on 10 reviews
Out of 61 shops
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jade
Love the macarons from here! Faith and Isabelle were super helpful. The boss there is also very knowledgeable and generous.
Peter Ow
Love the cute design of the macaron and it taste great. My daughters loved the Cookie and cream flavor and the discord cheesecake; while I would go for the crème brûlée favor!
Joy Garcia- Lee
The macarons were amazing! Looks good and taste great! Definitely going to get more 😍 …
Ashton Crosby
Went to taka and came across this store that has the most creatively huge macarons. Saw the creme brulee and instantly knew it'd be good one and i wasn't wrong!
Grace Budiono
Cute & yummy macaroons. Highly recommend. Bought 3 and got one free.
Hui Ling Ng
Adorably Delicious Macarons! 🌸 I couldn’t resist these cute little macarons—they’re almost too pretty to eat!! Great for gifting, parties, or just treating yourself. Highly recommend if you love desserts that are both beautiful and tasty …
HelpMe123
Sofia and Jade were extremely patient and kind. Took time to explain to me the different flavours. The macaroni were amazing too!!
Miao Ling Lim
Macarons look very pretty and cute! They taste good and I highly recommend if you are looking for low sugar options!
Shu Hui
Dropped by their pop-up store at Taka and their beautiful sanrio characters captured my attention. Their macaron is a perfect blend of elegance and flavour. The shell is smooth and crisp with rich filling that is not overly sweet, which makes you want to go for another piece. It’s both a visual and taste delight that looks as good as it should taste! I mean just look at how cute and clean the designs are!
Wendy
Bought some macarons from their pop up store at Taka to try. Designs are cute and the taste is superb. Not overtly sweet, nice fillings and great shell’s texture.
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